6488 Calle Placido Dr

El Paso, TX 79912

(915) 549-4288



cook strategies group is currently a "group of one", which means your organization will receive cost-effective and personal attention.  with more than 30 years of economic development experience in the united states and mexico, bob cook (president/ceo) has successfully closed transactions with companies from around the globe, and has access to a wide range of other economic development professionals that can be brought in if/as needed.  the core services offered by cook strategies group are designed to help you gain a strategic advantage by "taking your eye off the ball".  these include...

For companies seeking to serve the North American marketplace, Mexico can be a strategic platform for the delivery of a diverse range of products and sevices.  More than 20 years of my career have been involved in actively promoting Mexico-- having helped attract almost 20,000 jobs there in the past eight years alone. Cook Strategies Group can help your company or site location advisor with services such as: 

- collection of data on all aspects of doing business in Mexico

- analysis of the various options for establishing a presence in Mexico  (outsource, shelter, or stand-alone)

- security/risk assessments

- due diligence on industrial land and buildings


From facilitating board retreats to developing or updating your economic development organization's strategic plan...

Cook Strategies Group is ready to assist you with a diverse

array of services, including:


Establishing a strategic framework or plan, which may include:

- community visioning

- facilitating board retreats

- value chain analysis

- target industry analysis

- competitor benchmarking

- SWOT analysis


Comprehensive strategy development which may include:

- business, industry and FDI attraction

- business retention & expansion

- international trade

- recruiting military missions







Now there's something you probably never hear. While "keeping your eye on the ball" can be an important tactic, it does not suffice as a strategy.

At age 9, I was playing baseball in the street with my dad when something happened that forever changed my perspective. A ground ball skipped underneath my glove and began rolling down the street toward our driveway. With my head down and eyes focused on the ball (as I was always taught), I chased the ball over a distance of more than 30 feet ....not seeing the open tailgate of our family station wagon that was in my path. The resulting collision (along with my blue-collar dad's attempt to perform emergency medicine ) was merely a funny story that I had told hundreds of times-- until 2002. That year, after having related that story to a group of business associates-- one of them challenged me to consider how that event may be applied as a "lesson learned" for business. It was then that I actually began to see the strategic importance of "taking your eye off the ball".

In 2002, I began developing a strategic planning approach that I refer to as "take your eye off the ball". The method is simple, clear and fun-- helping EDO and business leaders to step away from their daily execution of tasks and accomplish the following....

-- assess the strategic direction of your organization, community or company

-- involve important stakeholder groups (internal and external) to insure you receive 360 degree insight that will enhance the strategic direction of your organization

-- identify core strengths and opportunities, uncovering the truly unique aspects of your community, product or service and the customers that can benefit from them

--create a strategic framework for collaboration, communication and accountability